How Many Pages Does a Small Business Website Need?
Five pages? Twenty? Fifty? A practical guide to how many pages your business website needs, with page plans for tradies, brokers and service businesses.
Most small businesses need between 5 and 30 pages. Five pages covers the basics for a new or very focused business. Ten to twenty suits most trades and service businesses with several services. Twenty to forty suits businesses with many services, many locations, or a lot of questions to answer, such as mortgage brokers and multi-trade companies.
The right number depends on how many things you sell, how many places you sell them, and how much your customers need to know before they get in touch.
Why page count matters
Each page on your website can do one job well. A home page introduces you. A service page convinces someone that you’re the right choice for that service. An area page shows you work in their suburb. A guide answers a question people search for.
When one page tries to do every job, it does none of them well, and Google has no clear page to show for any particular search. That’s why a single-page website, however good it looks, usually struggles to bring in search traffic.
On the other hand, more pages aren’t automatically better. Fifty near-identical suburb pages with the same paragraph and a different place name add nothing for readers and can count against you. Every page should earn its place.
The essential five
Almost every business website should have these:
- Home. What you do, where, why you, and a clear call to action.
- Services. An overview of everything you offer, linking to individual service pages if you have them.
- About. Who’s behind the business, your experience, credentials and photos.
- Contact. Phone, email, form, hours, service area or address, and a map.
- One trust page. Gallery, case studies, reviews or FAQs, whichever best proves you’re good at what you do.
You’ll also need a privacy policy if you collect personal information through forms, which nearly every business site does.
Sample page plans by business type
Sole trader or new business: 5 pages
Home, Services, About, Gallery, Contact. Simple and effective, and easy to expand later.
Tradie with several services: 10 pages
Home, About, Contact, Gallery, Service areas, and a page each for your five main services. For an electrician that might be switchboards, lighting, EV chargers, solar and batteries, and emergency repairs.
Established trade business: 20 pages
Everything above, plus pages for secondary services, separate residential and commercial pages, FAQs, reviews, and a handful of suburb pages for your priority areas, each with genuine local content.
Mortgage or finance broker: 20 to 30 pages
Home, About, Contact, then pages for each loan type (purchase, refinance, construction, investment, self-employed, low doc), each buyer type (first home buyers, upgraders, investors), calculators, a few guides answering common questions, and your compliance pages.
Accountant or professional service: 15 to 20 pages
Home, About, Team, Contact, services for individuals, services for businesses, industry pages for the sectors you specialise in, FAQs and a few guides.
Multi-location or multi-service business: 30 to 70 pages
Location pages with genuine local detail, a page per service, industry or customer pages, case studies and a guide library.
What counts as a page?
For pricing and planning, a page is any separate address on your site with its own content: home, each service, each area, about, contact, each guide.
Suburb pages: helpful or spam?
Suburb or location pages can help you rank in nearby areas, but only if they’re genuinely useful. A good suburb page talks about the work you do in that area, the property types, common local problems, jobs you’ve completed nearby and how quickly you can get there. A bad one swaps the suburb name in identical text.
Start with your five or ten most important areas and do them properly. Our suburb pages pack adds ten written suburb pages for $390.
How page count affects cost
With Webralia, the price is based on the number of pages, because that’s where most of the writing and design time goes:
| Pages | Price (inc GST) |
|---|---|
| 5 | $590 |
| 10 | $990 |
| 20 | $1,790 |
| 30 | $2,490 |
| Up to 70 | $4,990 cap |
Every page is written for you, and you can add more any time. See the full pricing page.
Start smaller than you think
If you’re unsure, start with the pages you know you need and add more once you see what customers ask about and what people search for. A well-written 10-page site beats a thin 40-page one every time.
In your Webralia brief, tell us your industry and services and we’ll suggest a page plan. You’ll see every page written and working before you pay.