Your old website, rebuilt properly.

Signs your website needs a redesign

You don’t redesign a website because it’s three years old. You redesign it because it’s costing you work. These are the signs we see most:

• It’s slow on a phone. If your home page takes more than three seconds to appear on mobile data, many visitors leave before they see it.
• It looks dated. Tiny text, stock photos from 2014, a slider on the home page, a copyright year that hasn’t changed. Customers notice, and they assume your business hasn’t changed either.
• It doesn’t bring in enquiries. Plenty of visits in your analytics, very few calls or forms. Usually that’s a structure problem, not a traffic problem. Our guide on why a website doesn’t generate leads goes through the causes.
• You can’t change anything. The developer left, the login is lost, or every change is a $150 invoice.
• You keep getting security warnings. Plugin updates, PHP warnings from your host, or worse, a hack.
• It doesn’t reflect what you do now. New services, new areas, a new partner, a rebrand.

How we redesign a website

1. Tell us about your current site. In the brief, add your current website address and tell us what you like, what you don’t and what you want the new site to do better.

2. We audit what you’ve got. We look at your existing pages and content to work out what’s worth keeping. Pages that bring in visitors from Google are kept at the same address wherever possible.

3. We rebuild it properly. New design, rewritten pages, clear calls to action, quote or enquiry forms, structured data for Google, and fast static pages hosted on Cloudflare.

4. We set up redirects. Any old page that moves or merges gets a permanent redirect to its new home, so old links, bookmarks and search results still work.

5. You review the new site. You get a private preview, 24 hours to look it over, and 5 rounds of plain-English changes.

6. We switch it over. When you approve, we point your domain at the new site. Your email isn’t touched. The old site can be switched off once you’re happy.

Moving from WordPress

Most redesigns we do are WordPress sites that have become a chore: plugins to update, hosting renewals, security warnings, and a page builder that makes every change fiddly.

We don’t rebuild those sites on WordPress again. Your new site is a static website, which means no plugins, no database and nothing to patch. Pages are pre-built and served from Cloudflare’s global network, so they’re faster too. Read why in static websites and our guide, WordPress vs static websites.

Moving from Wix, Squarespace or GoDaddy

Website builders are a reasonable place to start, but many businesses outgrow them. Common reasons:

• The monthly fee keeps rising and premium features cost extra.
• Pages are heavy and slow because the builder loads code for every possible feature.
• You’re limited in how pages can be structured for search.
• You’re locked in: you can’t take the site with you if you leave.

We rebuild your site from your content, and you own the result. See the Wix and Squarespace alternative for a full comparison.

What a redesign costs

The same as any new Webralia site, based on the number of pages: $590 for 5 pages, $990 for 10 and $1,790 for 20, capped at $4,990. There’s no separate charge for migrating content or setting up redirects. Hosting is $12 a month.

If your current site has dozens of thin pages, we’ll often suggest merging them into fewer, stronger pages, which is usually better for Google and cheaper for you.

Keeping what you’ve earned

A good redesign is careful about three things you’ve built up over the years:

1. Your domain name. We keep it. If it’s registered with an old developer, we’ll help you get control of it.
2. Your search rankings. We keep the pages that rank, redirect what moves and make sure Google can find the new site’s sitemap.
3. Your reviews and reputation. We bring your Google reviews, testimonials, licences and memberships across and give them more prominence.

Start your brief with your current website address, and see the new version before you commit.