What is the most important part of a home page?

The top section that appears before scrolling. It should say what you do, where you do it, and how to get in touch, with a clear button to call, book or request a quote.

How long should a home page be?

Long enough to answer the main questions a new customer has, and no longer. For most service businesses that's six to eight short sections.

Should I have a slider on my home page?

Usually not. Sliders are slow to load, most people never see past the first slide, and they dilute your main message. One strong image and headline works better.

Should I put prices on my home page?

If you have set prices or 'from' prices, showing them can increase enquiries from serious customers and reduce time wasted on price shoppers.

What to Put on Your Home Page: A Checklist for Service Businesses

Your home page is usually the first page people see, and they decide in seconds whether to stay. It doesn’t need to say everything. It needs to say the right things, in the right order, and make the next step obvious.

Here’s what a home page for a service business should include, from top to bottom.

1. A headline that says what you do and where

The most important words on your website. A visitor should know within five seconds whether you’re what they’re looking for.

Weak: “Excellence in every project.” Strong: “Licensed electricians for homes and businesses across Newcastle.”

Weak: “Your financial future, our passion.” Strong: “Home loans for first home buyers in Western Sydney. Free, no-obligation chat.”

Include your main service and your area. Clever slogans can go elsewhere.

2. A clear main action

Right under the headline, one obvious button for the thing you most want visitors to do: call, request a quote, book a chat, check eligibility. On phones, a click-to-call button that stays visible as people scroll is one of the most effective additions a trade business can make.

Keep it to one main action and, at most, one secondary option. Five equal buttons means none of them get pressed.

3. Instant proof

Straight after the headline, give people reasons to believe you:

Your Google rating and number of reviews.
Years in business or jobs completed.
Licences, accreditations and memberships.
Logos of builders, brands or organisations you work with.

A short strip of these near the top does a lot of work.

4. Your main services

Show your three to six main services, each with a short line and a link to its own page. Use the words customers use, not internal jargon. “Hot water repairs” rather than “thermal water solutions”.

5. Why choose you

Three or four specific reasons customers choose you over the next business. Specific beats general:

“Same-day service across the Northern Beaches” beats “fast service”.
“Fixed quotes before we start, no surprises” beats “transparent pricing”.
“We’ve helped over 400 first home buyers since 2015” beats “experienced team”.

6. Real work and real people

Photos of your actual work, team and vehicles build trust far more than stock photos. A short gallery or two or three case studies (“Bathroom renovation in Carlingford, finished in 3 weeks”) show customers what to expect.

7. Reviews

A few short reviews with first names and suburbs, or a widget pulling in your latest Google reviews. Choose reviews that mention specific things: punctuality, cleanliness, communication, the result.

8. How it works

For anything more than a quick job, a three or four step outline (call or enquire, quote, job done, follow-up) reduces uncertainty. For brokers and advisers, this is essential: the process is invisible until you explain it.

9. Service areas

List the suburbs or regions you cover, linking to area pages if you have them. It reassures visitors and supports local search.

10. A final call to action

End with the same main action as the top of the page, with a short reassuring line: “Free quotes, usually within 24 hours” or “No-obligation chat, no credit check to enquire”.

What to leave off

Sliders. Slow, rarely clicked through, and they split your message.
Long welcome paragraphs. “Welcome to our website” wastes your most valuable space.
Autoplay video with sound.
Social media feeds that slow the page and send people away.
Vague stock photos of handshakes and people pointing at laptops.
Everything about everything. Detail belongs on service pages.

Home page examples by industry

Tradie: headline with trade and area, call button, rating and licence strip, five services, before-and-after gallery, reviews, service areas, quote form.

Mortgage broker: headline with who you help, “book a chat” and “check your borrowing power” buttons, lender panel and reviews, loan types, how it works, calculator teaser, compliance details in the footer.

Clinic: headline with services and location, “book online” button, practitioners, conditions treated, health fund and referral information, location and hours.

Get it right first time

Every Webralia site is built with this structure in mind, adapted for your industry and your brief, with the main action repeated where it matters and tested on real phones. See how many pages your website needs for planning the rest of the site.

Start your brief and see your new home page before you pay.